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Overview

White-label Outbox AI to present the platform as your own product. Replace logos, brand names, domains, and email addresses so clients only see your agency’s branding.
Perfect for agencies: Build your brand while using Outbox AI’s infrastructure behind the scenes.

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Access White-Label Settings

Navigate to your agency’s white-label configuration.
White-label Tab
1

Open Agency Settings

Log in to Outbox AI and click on your agency workspace
2

Navigate to White-label Tab

Go to Settings → White-label tab

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Configure Your Branding

Set up your agency’s branding in four key fields.
White-label Settings
Upload your agency logo (PNG or SVG, square, 512×512px minimum). Where it appears:
  • Sidebar navigation
  • Login screen
  • Email invitations
  • Browser favicon

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2. Brand Name

Enter your agency or product name. Where it appears:
  • Browser tab title
  • Login screen heading
  • Email subject lines
  • Platform footer
Example: “Acme Marketing Platform”, “Digital Solutions Hub”

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3. Custom Domain

Enter your custom domain (e.g., portal.youragency.com). How it works:
  1. Enter your subdomain (e.g., app or portal)
  2. Outbox AI provides 3 DNS records to add
  3. Add these records at your DNS provider (GoDaddy, Cloudflare, etc.)
  4. Wait for DNS propagation (usually 1-2 hours)
  5. Your portal becomes accessible at your custom domain
Example DNS Records: If you enter app.youragency.com, you’ll add these records:
TypeNameValue
CNAMEappcname.vercel-dns.com
CNAMEwww.appcname.vercel-dns.com
TXT_vercel[vercel_verification]
Use a subdomain: portal.youragency.com or app.youragency.com works best. Avoid using your root domain. The exact TXT verification value will be unique to your account.

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4. Email Address

Set your sender email for system notifications and invites (e.g., [email protected]). Requirements:
  1. Connect SendGrid – Add your SendGrid API key
  2. Verify sender email – SendGrid will send a verification link
  3. Set as default – Choose this email for all notifications
SendGrid required: You need a SendGrid account to send emails from your domain. Sign up at SendGrid.com if you don’t have one.
Common email addresses:

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Dashboard Color Branding

Available on Plus/Pro plans: Dashboard color customization is available for users on the Plus or Pro plan.
Users on the Plus or Pro plan can now brand their dashboard with 3 colors to match their brand identity:
  • Background colour – Main background color for the dashboard
  • Secondary colour – Secondary UI elements and accents
  • Accent colour – Highlight color for buttons, links, and interactive elements
Branding Settings
Customize your dashboard’s appearance to align with your brand colors for a fully cohesive white-label experience.

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API Domain Whitelabeling

Available on Pro plan: API domain whitelabeling is available for users on the Pro plan.
Users on the Pro plan can whitelabel the API domain so that API calls are made to their custom domain, and their own API endpoint is shown in their clients’ Twilio accounts and other integrations. What this enables:
  • API calls are made to your custom domain (e.g., api.youragency.com)
  • Your API endpoint appears in your clients’ Twilio accounts
  • Complete white-label API experience across all integrations
Setup is not immediate: This change requires DNS record configuration and will require us to reach out to you to add the necessary DNS records. Allow 24-48 hours for the API domain whitelabeling to be fully configured and activated.

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White-Label GoHighLevel

If you run a white-label GoHighLevel instance, you can replace GoHighLevel branding throughout Outbox AI.
GoHighLevel White-label

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What to Configure

1. GoHighLevel Logo
Upload your white-labeled GHL logo (square PNG/SVG, 256×256px minimum) 2. GoHighLevel Account Name
Enter your GHL white-label name (e.g., “Acme CRM” instead of “GoHighLevel”)

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What Gets Replaced

✅ All “GoHighLevel” text becomes your brand name
✅ GoHighLevel logo replaced with your logo
✅ Integration cards show your branding
✅ Settings and help text reference your CRM name Example:
BeforeAfter
”Connect to GoHighLevel""Connect to Acme CRM”
GoHighLevel logoYour CRM logo
”GoHighLevel Integration""Acme CRM Integration”
This only affects display in Outbox AI. Your actual GoHighLevel white-label setup remains unchanged.

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Testing Your Setup

After configuring your white-label settings:
1

Visit Your Custom Domain

Open your custom domain in an incognito/private window
2

Check Login Screen

Verify your logo and brand name appear
3

Send Test Invite

Invite a test email and confirm it shows your branding
4

Review All Pages

Log in and verify no “Outbox AI” branding is visible
Use incognito mode to see exactly what clients see without your cached login session.

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Troubleshooting

Problem: Your domain shows an error or won’t load.Solutions:
  • Check all 3 DNS records are added correctly (no typos)
  • Verify DNS has propagated using DNS Checker
  • Wait up to 48 hours for full propagation
  • Contact support if still not working after 48 hours
Problem: Invites or notifications aren’t being received. Solutions: - Verify SendGrid API key has Full Access permissions - Confirm sender email shows “Verified” in SendGrid - Check recipient’s spam/junk folder - Test sending an email directly from SendGrid dashboard - Set up SPF/DKIM records for better deliverability
Problem: Your logo doesn’t look sharp. Solutions: - Upload higher resolution (at least 512×512px, preferably 1024×1024px) - Use square dimensions (non-square logos get stretched) - Try SVG format for perfect scaling - Ensure transparent background for dark/light mode compatibility
Problem: “Outbox AI” still appears somewhere. Solutions: - Clear your browser cache (Cmd+Shift+R on Mac, Ctrl+Shift+R on Windows) - Test in incognito/private mode - Ensure all fields are saved in white-label settings - Take screenshots of where you see it and contact support
Problem: GoHighLevel logo/name not replaced.Solutions:
  • Verify both GHL logo AND name are set
  • Refresh the page after saving
  • Check the GoHighLevel white-label toggle is ON
  • Clear cache and test in incognito mode

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Best Practices

If using US SMS, start your A2P 10DLC registration immediately. It takes 4-6 weeks to approve.See the Telephony guide for A2P setup instructions.
Use the same logo and styling from your main website for consistent branding across all client touchpoints.
Before showing clients: - Test login at custom domain - Send invites to test emails - Check mobile and desktop views - Verify no Outbox AI branding anywhere
Keep a record of:
  • SendGrid API key location
  • DNS records and provider
  • Verified sender emails
  • Custom domain URL

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Next Steps

Telephony Setup

Configure phone numbers with white-labeled caller IDs

GoHighLevel Integration

Connect your white-labeled GHL instance

Chat Agents

Create agents for your white-labeled platform

Voice Agents

Set up voice agents with your branding

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Resources

SendGrid Setup

SendGrid API key documentation

DNS Checker

Check DNS propagation status

Email Deliverability

Best practices for email delivery